The Margeteers Podcast
Lessons in Marketing Mastery with Margaret Sherer & Margaret Bouse
Come along for the adventure as these two veteran marketers discuss projects, approaches, best practices, and lessons learnt.
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The Margeteers Podcast: Season 2, Episode 1 – Why Last Year’s Marketing Budget Is Holding You Back
In Season 2 Episode 1 of the Margateers Podcast, kick off with a candid conversation about one of marketing’s most challenging responsibilities: budgeting. Hosts Margaret Bouse and Margaret Sherer unpack why flexibility, experimentation, and alignment to business objectives matter more than perfectly forecasted numbers.
The Margeteers Podcast: Video-Only Exclusive: “Influence and Authenticity”
In this special Video Exclusive Episode of the Margateers Podcast, you will hear an unscripted conversation with Margaret Sherer and Margaret Bouse exploring the relationship between influence and authenticity in modern marketing.
The Margeteers Podcast: Video-Only Exclusive: “Agentic AI and Automation Reality”
In this special Video Exclusive Episode of the Margateers Podcast, Margaret Sherer and Margaret Bouse give you a behind-the-scenes unscripted discussion on the reality of agentic AI and automation in marketing — what it means now and where it’s heading.
The Margeteers Podcast: 9 – Look Out for Waste: Creating Smarter, Leaner Client Budgets
In Episode 9 of the Margateers Podcast, he Margarets focus on how to avoid wasting marketing budgets regardless of company size, exploring common pitfalls from over-collaboration in large companies to over-investing in the wrong priorities for startups. They also cover how to recycle and scale content, set realistic ROI expectations, and leverage partnerships to stretch your budget further.
The Margeteers Podcast: Episode 8 – Bigger Budget Discussion
In Episode 8 of the Margateers Podcast, Margaret Sherer and Margaret Bouse discuss the opportunities and challenges of managing multimillion-dollar marketing budgets, balancing brand-building with lead generation, and ensuring cross-functional coordination. They share stories of creative campaigns, complex Martech stacks, and lessons learned from high-stakes marketing investments.
The Margeteers Podcast: Episode 7 – Marketing Budget Concepts for Startups and Scale-Ups
In Episode 7 of the Margateers Podcast, Margaret Bouse and Margaret Sherer discuss the complexities of budgeting for startups and scale-ups, including how early-stage companies can prioritize spend, identify their ideal customer profile, and validate messaging before scaling. They also cover how to frame marketing budgets for maximum stakeholder buy-in.
The Margeteers Podcast: Episode 6 – Scaling Marketing Strategies for Series B and Beyond
In Episode 6 of the Margateers Podcast, the Margeteers tackle the challenges of scaling marketing during Series B funding and beyond — from transitioning generalist to specialist teams, aligning marketing with sales and business objectives, to preparing for potential exits like IPOs or acquisitions.
The Margeteers Podcast: Episode 5 – The Role of Fractional CMOs in Startup Growth
In Episode 5 of the Margateers Podcast, Margaret Sherer and Margaret Bouse discuss the critical role of fractional CMOs in guiding startups through early growth stages — from building a strong marketing foundation and setting up the right Martech stack to optimizing limited budgets and aligning marketing efforts with business goals.
The Margeteers Podcast: Episode 4 – The Power of Emotive Storytelling
In Episode 4 of the Margateers Podcast, Margaret Sherer and Margaret Bouse dive into the art of storytelling in marketing, exploring how universal themes, emotional resonance, and cultural context can elevate a campaign’s impact. Using a Nike ad as a case study, they discuss nonverbal storytelling, the importance of playfulness, and how great marketing connects globally.
The Margeteers Podcast: Episode 3 – Acceptance Criteria
In Episode 3 of the Margateers Podcast, Margaret Sherer and Margaret Bouse tackle the essential topic of establishing and managing acceptance criteria within creative projects. Tune in as they share expert insights on setting clear project goals, handling subjective feedback, and ensuring that every marketing effort meets its intended mark.
The Margeteers Podcast: Episode 2 – The Rebrief
In Episode 2 of the Margateers Podcast, join Margaret Sherer and Margaret Bouse as they explore the intricacies of rebriefing in marketing projects. Learn from their experiences on how to adeptly manage changes in client demands and project directions, ensuring high-quality outcomes and strategic alignment throughout the process.
The Margeteers Podcast: Episode 1 – The Creative Brief
Join Margaret Sherer and Margaret Bouse, aka the Margateers, in their first joint podcast as they dive into the evolving world of marketing briefs and discuss best practices for overcoming challenges in the field. Tune in to learn how these industry veterans tackle briefing processes, client expectations, and the creative struggles that shape successful marketing campaigns.
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Margaret Sherer
Co-Host
Fractional CMO, Cittadina Marketing
https://www.linkedin.com/in/margaretsherer
Margaret Bouse
Co-Host
Fractional Executive, OV Loop / Indigo Tech
